Vita Media Group is a Danish company operating in the iGaming industry, focused on affiliate marketing, management, and software development for user retention, as well as lead generation for financial institutions in the Nordic countries.

We’re looking for a Performance-Driven individual with a strong Creative and Analytical side. 

This is primarily a core marketing role focused on planning and executing SMS and E-mail campaigns at scale to keep players engaged, loyal, and excited. At the same time, the role has a strong performance and optimization element, where campaigns are continuously refined through testing, creative experimentation, and data analysis to maximize results.

Key Responsibilities

• Develop and execute high-performing SMS and E-mail Marketing strategies
• Plan, launch, and optimize SMS and E-mail campaigns (welcome offers, promos, reactivation, re-engagement, etc.).
• Occasionally support both E-mail and SMS campaigns, depending on business needs and priorities.
• Build segmented and targeted communication based on player behavior and performance insights.
• Collaborate with design to ensure communications are visually appealing and aligned with brand tone.
• Track, analyze, and report campaign performance, using insights to improve future results.
• Stay up to date with industry trends and player preferences to keep campaigns fresh and effective.
• For SMS activity specifically: follow messaging costs, monitor performance vs. spend, and optimize accordingly (timing, targeting, frequency, and content).

Requirements

• Proven experience in Marketing, SMS and E-mail specifically (experience in iGaming is an advantage, but not crucial).
• Strong understanding of conversion, engagement, and retention mechanics.
• Hands-on experience with SMS & E-mail marketing platforms, and related digital marketing tools.
• Data-driven mindset with confidence in analytics, reporting, and performance optimization.
• Strong creative thinking with solid Copywriting and Content planning skills.
• Basic understanding of HTML and CSS (advantage, but not crucial)
• Ability to thrive in a fast-paced, results-oriented environment.

Good to Have

• Strong understanding of Performance Marketing Principles
• Experience writing marketing copy and evaluating its performance
• Experience running and evaluating A/B and multivariate tests (subject lines, copy angles, timing, offers, designs).
• Ability to translate business goals into messaging strategies (e.g. revenue targets, reactivation goals, etc).
• Solid grasp of deliverability best practices

Perks

• Great office location in Park Residence
• A company - subsidized meal program and parking
• Free coffee, drinks, snacks and fresh fruit in the office
• Private health insurance (after 6 months)
• Group accident insurance (after 1 month)
• FitKit
• Various events, team building and business conferences

We work as a team where every individual contribution helps drive the company forward. In this role, you are expected to take ownership of your responsibilities, proactively solve problems, and step in when you see opportunities to improve how things work.

Sounds like the right fit for you? Then we would like to hear from you.

Send your CV in English to  [најави се за да го видиш е-маилот]  with “Campaign Manager” as the subject line.