Position Summary
Sells new/used trucks and trailers by interacting with established customers and developing new prospects. Position requires a broad knowledge of the company's services, products, and marketing techniques.
Position Responsibility
- Calls on prospective customers and assigned accounts.
- Maintains contacts with customers in relation to their requirements; keeps current on market and customer trends.
- Identifies and profiles prospective customers, develops and applies strategy necessary to obtain orders.
- Works floor duty as assigned.
- Makes company services available to customers.
- Refers complaints and leads to proper department managers of company.
- Reports on competitive activity.
- Keeps informed on new products and other general information of interest to customers that will assist in sales efforts.
- Keeps records and makes reports on all phases of activities.
- Coordinates efforts with outside parts and service sales personnel to achieve full market penetration.
- Keeps all departments informed of customer needs.
- Performs other duties as assigned by supervisor.
Relationships
The Equipment Salesperson reports directly to his/her Sales Manager where applicable.
Qualifications
- Broad knowledge of company's services, products, and marketing techniques.
- Product knowledge.
- Great English Required
- Direct sales or equipment sales experience preferred.
- Strong verbal and written communication skills.
- Good organizational and time management skills.
- High energy level and positive attitude.
Evaluation Criteria
- Successful performance of the duties listed on the job description.
- Acceptable sales performance.
- Also see Employee Performance Evaluation form.